Our designers build your first site. Your team keeps moving with connected tools and AI-assisted changes, all from the Portal.
Built with you · no payment when you send the brief
01The moment that matters
Built with you
Start with your business, your customers and your ideas. Our designers turn them into your first website.
Expert design · a private preview · your approval
Tell us whether you need a new site or want to improve an existing one. Start with the outcome you want.
Our designers turn your brief into a website built around your business, customers and brand.
Look underneath
Your domain, consent choices, measurement, Forms and Bookings sit behind the experience your customers see.
Consent Mode v2 · Google Tag Manager · Analytics
Bring your domain, Consent Mode v2, Google Tag Manager and Analytics into the same launch plan.
Connect branded forms and booking requests to the website your customers already recognise.
Keep improving
Ask for an improvement in ordinary language. Review the scope and supported AI credit estimate, then check the private preview.
A clear request → private review → approved change
Review the proposed content and design in a private preview. Request refinements before the site goes live.
Describe the improvement in ordinary language. Check the supported credit estimate and private preview, then approve the proposed change.
02Make room for better work
Starting from a blank template
A first website built by our designers
Finding time to keep it current
Reviewed changes in plain English
Connecting another separate tool
Your domain, forms and measurement together
03AI, with a useful job to do
Describe an improvement in ordinary language. AI-assisted requests help shape the work for you to review. See the supported credit estimate and private preview, then approve the change when it is right.
Northstar Joinery · change request
01Homepage selected
02New project content supplied
03Keep the existing brand style
Illustrative private preview
Scope and credit estimate reviewed
Private preview prepared
Your approval before publication
Illustrative supported AI change · scope and credits reviewed first
04The story does not stop here
Some connections are built in. Others are configured with you. Bring the next step into the same working picture.
Explore the whole platformYour people. Your workspace.
The FBTL PortalEmbed a branded form while valid responses remain stored in the organisation workspace.
Move from interest to a request-to-confirm booking journey without leaving the organisation's branded experience; the booking keeps its own verified request and staff-decision trail.
Keep domains, launch readiness, change requests, usage and approvals in one accountable place.
05Build the right plan
Website cost is scoped after a short review because a first build, a migration and a complex integration are different jobs. The quote separates the initial delivery, the ongoing service and any supported AI usage.
Driven by page scope, content readiness, migration needs, design complexity and required integrations.
Start with the right foundationDriven by the agreed hosting/service level, environments, domains and ongoing support.
Match the way you will use itSimple requests stay simple. Supported AI work shows a credit estimate before processing and remains reviewable.
Agree what belongs in your planSending a brief does not take payment. The exact scope and price are agreed before work begins.
The useful details
No. Fox by the Lake designs and builds the website with you. The Portal makes the brief, review, change and launch journey simple without asking you to become a web designer.
Yes. The starting brief distinguishes between a new site and an existing site, so the right migration or improvement route can be planned before work begins.
No. Proposed changes stay within a controlled review workflow. Sensitive or public changes require an explicit human decision before publication.
06Make the next move yours
Start with a short brief. We’ll review it with you, agree the scope and cost, and help bring your first setup into the Portal.
A short brief captures the audience, goal and starting point.
Verify your email and continue with your website brief in the Portal.
We connect your workspace and agree the design, content, cost and launch steps with you.