Fox by the Lake Named an OpenAI Select Partner
Norfolk well-being company brings people-first AI adoption and work-life wellbeing to the OpenAI Partner Network
WATTON, Norfolk, United Kingdom - 10 August 2026 - Fox by the Lake, a people-first business helping UK small businesses to adopt AI with confidence, today announced that it has been named an OpenAI Select Partner within the OpenAI Partner Network.
The OpenAI Partner Network is a global program for partners to build, sell, and deliver AI solutions with OpenAI. It brings together partners with deep industry expertise, delivery capabilities, and customer relationships while equipping them with resources, enablement, and support to help enterprises adopt OpenAI frontier models and products and turn them into measurable impact.
As an OpenAI Select Partner, Fox by the Lake will continue working with OpenAI to help small businesses build, deploy, and scale AI solutions responsibly and effectively. This work will help organisations get more useful work from every token and stronger performance per dollar with GPT-5.6, while using ChatGPT Work to turn ambitious goals into finished work.
Fox by the Lake combines AI readiness assessments, practical workforce enablement and prompt engineering training with change. Its approach is designed to help businesses unlock productivity without turning AI adoption into another source of pressure, overload or avoidable burnout.
"Being named an OpenAI Select Partner is a huge milestone for our small Norfolk company. We believe AI should give people time, confidence and headspace back - not create another layer of pressure. It’s a bit like a dishwasher- you need to know what to put in it and how, in order to get the best outcome and save you time slaving at the sink. At the end of the day, we are a wellbeing company. Working with OpenAI will help us bring powerful technology to small businesses and show how to adopt it responsibly, turn ambition into reality but protect wellbeing and give back time to things that matter," said Laura Fox, Managing Director, Fox by the Lake.
Fox by the Lake supports organisations across the United Kingdom, from local businesses to teams in ethical companies. Its work includes mapping processes and data readiness, building practical AI roadmaps, delivering role-based training, and helping employees use ChatGPT and other AI tools confidently, safely and well. Its focus is to make work efficient without sacrificing time and wellbeing.
From its base in Norfolk, Fox by the Lake is deliberately small and close to the work. Its vision is global: to demonstrate that frontier AI can be adopted in a way that strengthens people, supports healthier working lives and returns time to the things that matter.
Looking ahead, Fox by the Lake plans to expand its OpenAI-related readiness, training and adoption support, helping more organisations translate AI ambition into practical business outcomes without losing sight of the people expected to deliver them.
Learn more about the OpenAI Partner Network: https://openai.com/business/partners/
About Fox by the Lake
Fox by the Lake Ltd is a people-first business based in Norfolk, United Kingdom. It helps organisations understand their efficiency to build practical AI skills to ensure that worker wellbeing is the forefront of their standard practice. Its wider purpose is to unlock hidden potential by using technology thoughtfully, so it gives people time back instead of adding pressure. With local roots and a global outlook, Fox by the Lake works with teams seeking practical, responsible and human-centred growth.
Media contact: hello@foxbythelake.email | foxbythelake.farm