CIM - AI Answer Engine Marketing (AEM)

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CIM: This course explores the emerging field of Answer Engine Marketing (AEM), focusing on how marketers can optimise content for AI-powered platforms such as Google AI Overviews, Bing Copilot, Perplexity and ChatGPT. As search moves from keyword queries to conversational answers, the course shows how to adapt content to remain visible in evolving AI-driven results.

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